Hero Moto has found itself in hot waters with Hero Electric again after a decade. Previously the different factions had hammered out a settlement of their various businesses. The owners of Hero Electric have taken their cousin Pawan Munjal, Hero MotoCorp CMD to court over the use of Hero brand name in the EV space. Although Hero Electric has been a part of the EV segment for 15 years, the branding had not been an issue since the EV segment had not been this popular since recently. An inside source has stated, “The core brand is Hero and not Hero Electric, so products from competing companies will face a challenge.”
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